Applications are now closed.

Trailmix helps food and beverage startups take their products from the farmers market to the supermarket. Applicants compete for a chance at winning $25,000 in non-dilutive prize money and shelf space at Albertsons, with $5,000 going to the runner-up.

Judging includes criteria such as innovation, market traction, taste, shelf readiness for large retail, ingredients and the unique value proposition of the food product.

For applicants to be considered for the event, they cannot be a current vendor or be in the process of becoming a vendor with Albertsons.

The screening process will result in five finalists who will be paired with industry mentors to prepare for their final pitch.

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