The IdeaRoom Where It Happens

August 9, 2022

While COVID-19 affected many industries, the effect wasn’t all bad with everyone.Particularly if you had just happened to start a business that made it easier for people stuck at home to design and order custom buildings such as sheds and carports without having to leave their houses.“COVID was a massive stimulant to our business,” said Russ Whitney, CEO and cofounder of IdeaRoom Inc., in downtown Boise. “We operate at the cross section of home improvement and e-commerce, and both got stimulated by COVID.”


Boise Entrepreneur Week Invites Entrepreneurs to Compete for More Than $300,000 in Funding

August 4, 2022

Boise Entrepreneur Week is inviting entrepreneurs to register for its annual Pitch competition, taking place in Boise from Oct. 24-28, 2022.‍


Boise Entrepreneur Week Invites Food Entrepreneurs to Compete for $60,000 in Trailmix Competition

August 3, 2022

Boise Entrepreneur Week is inviting food entrepreneurs to register for its annual Trailmix competition, taking place in Boise from Oct. 24-28, 2022.‍


You’ll Swear this video is genuine

August 2, 2022

You may remember a video by director Jordan Peele showing former President Barack Obama warning about fake videos – which turned out, itself, to be such a fake video. Known as “deepfakes,” these videos can make anyone, with just a snippet of video and audio data, say anything they want. And Peele’s video was done in 2018 – they’re a lot better now.Consequently, there’s been a great deal of effort since then in the hopes of detecting such deepfakes before they cause serious problems. But a Boise-based entrepreneur says that’s the wrong approach.“It is a perpetual game of cat-and-mouse and whack-a-mole,” said Jason Crawforth, founder and CEO of Swear Inc, and former CEO of TreeTop Technologies, one of the Boise startup community’s OGs. “Defense doesn’t win this game.”


Silverdraft rendering its new future

July 26, 2022

You may not know it, but you’ve probably seen Silverdraft’s work. The Boise-based – well, for now, but more on that later – company makes hardware and software used for virtual production, such as virtual and augmented reality (known individually as VR and AR, and collectively as XR). Silverdraft’s work has been used by Madonna on the broadcast of the Billboard Music Awards, as well as by CBS Sports, National Football League games, and March Madness.“Pretty much any of the XR broadcasts you see, whether it’s for live or broadcast, is driven by Silverdraft,” said Amy Gile, cofounder and CEO. “Facebook has put a name on it as ‘the metaverse,’ but that’s the space we’ve always been. Not just seeing photorealistic data in a virtual environment, but how do we manipulate it, make changes, adjustments, design and learn within that space.”And the company, founded more than a decade ago, has a lot of news to share.


What's up with George Mulhern?

July 19, 2022

Cradlepoint had long been on the list of Idaho’s Startups Most Likely to Exit, so it wasn’t a surprise in September 2020 when the company announced it was being acquired by Stockholm, Sweden-based telecommunications company Ericsson for *$1.1 billion, with the deal closing in November. Almost two years later, it seemed like time to check in with CEO George Mulhern and see how it was working out.


How travel and tourism companies can speak their customers’ Liiingo

July 12, 2022

Think of Liiingo – with three Is – as a QR code on steroids. Except instead of getting just a single canned text item when you scan it, the system automatically knows your preferred language and can present all sorts of content to you without your having to download a separate app for it.“Forbes reported that, for 90% of people, their pet peeve is that they hate downloading a separate app for every business,” said Andrea Sorensen, CEO of Liiingo, based in Boise. “Now you don’t have to. You have the improved experience of a platform without having to download a separate app.”


How Idaho startups can weather the upcoming economic storm

June 28, 2022

What goes up must come down. Fortunately, in economics, what goes down can come up again, but only if your startup is still there when it does.That’s the message local and national venture capitalists and other sources of funding are giving to startups who might be about to experience their first financial crisis.The good news is that with problems comes opportunity. “Economic downturns often become huge opportunities for the founders who quickly change their mindset, plan ahead, and make sure their company survives,” wrote YCombinator, a startup incubator, recently in a note to its companies.


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