Learning About Branding and Product Strategy from Superbase

November 1, 2022

To many Idahoans, branding is something you do in the spring that involves calves and hot metal. But these days, branding means something else entirely, and how well you do it can determine the success or failure of a company. We spoke with Kelly Dee Williams, creative director and founder of Superbase, to find out more about it.


Boise Entrepreneur Week Pitch Competition Finalists Announced

October 17, 2022

The 14 finalists for the main Boise Entrepreneur Week Pitch Competition have been announced. During Boise Entrepreneur Week, finalists will compete for a first place non-dilutive prize of $50,000, while the runner-up will receive $5,000.


Boise Entrepreneur Week Spotlights Food Startups

October 6, 2022

Get a taste for the Boise Entrepreneur Week Food Startups. Learn about “the secret sauce” between food buyers and food entrepreneurs and find out the flavors of the Trailmix Pitch Competition.


BoldHue's Fundraising Efforts in a Tough Climate

September 22, 2022

Rachel Wilson, CEO and co-founder of BoldHue, discusses her plans for the makeup company. At the time we spoke with her, she said she was raising a $500,000 pre-seed round that she expected to close within 60 days, followed by a later $3 million round to manufacture and distribute the product. 


With Meta support, Librarium Announces VR-based Educational Product

September 15, 2022

Back in May, the virtual reality education company was meeting with investors and planning a $1.5 million seed round, which it hoped to announce imminently in preparation for the company’s product launch by the beginning of the 2022-2023 school year.


Four Reasons Why Entrepreneurship is Critical for Idaho

September 6, 2022

Although most people agree that entrepreneurship is important, they may not fully understand how it impacts the lives of more than Idaho’s 1.8 million residents. That’s why Boise Entrepreneur Week co-chairs Nick Crabbs and Tiam Rastegar explained how entrepreneurship is critical for the Gem State in their recent Idaho Business Review article.


Iron Mule

September 6, 2022

Experts have been warning entrepreneurs that access to the pool of startup funding is going to be tightening. One Idaho startup has found that one the hard way. But Matthew Bishop, cofounder and CEO of Iron Mule Inc., is regrouping to take another shot at it.


Don’t take this Idaho agriculture startup for granite

August 31, 2022

Any farmer knows that the bane of their existence is rock-picking. And no matter how many rocks you pick, there’s always more. Where they come from is one of those eternal mysteries, but an Idaho startup, TerraClear Inc., is working to solve the problem.We interviewed Trevor Thompson, president of TerraClear, via email. Questions and answers have been edited for clarity.


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